22 Compelling Content Ideas [Infographic]

Even the most prolific writers and bloggers periodically get stumped for ideas. Banish writers block forever with these 22 creative ideas from Copyblogger. Thanks to Copyblogger for allowing me to reprint and share with you! Like this infographic? Get more … Continue reading

Posted in Content Curation, Content Marketing, Marketing | Tagged , | Leave a comment

3 Things You Need to Know About Content Curation

Through channels such as Facebook, Twitter, LinkedIn, Google+ and more, we’ve all, to some extent, become content curators. That is, we find, collect and share web and digital content with others with similar interests. But content curation is gaining popularity … Continue reading

Posted in Branding, Content Curation, Content Marketing, Marketing, Public Relations, Social Media | Tagged , , | Leave a comment

15 Misused Phrases and Words that Weaken Your Writing

Good writing—writing that is easily grasped by the reader without ambiguity—is essential to clear communication.  Even the most focused, thoughtful writing can be undermined by poor grammar or word usage.  In the English language, there are many phrases and words … Continue reading

Posted in Writing | Tagged , | Leave a comment

OMG! Acronyms in Marketing Copy?

Writing can be formal or informal depending on the message and the audience.  In a hurried and increasingly informal world, is there ever an instance where overlap is acceptable?  I recently sent a text message to a client to alert … Continue reading

Posted in B2B Content, B2B Marketing, Marketing, Social Media, Writing | Tagged , , , , , , | Leave a comment

Five Reasons to Hire a Freelancer

When the economy is tight, one of the first areas often cut in a business is marketing. This presents a catch-22 situation for your organization because, though marketing is crucial to promoting your business, many non-marketing executives don’t always appreciate … Continue reading

Posted in Consulting, Freelance, Marketing | Tagged , , | Leave a comment

Write Articles to Build Brand Awareness

The rise of social media and new marketing has made it possible for businesses to promote themselves in a variety of ways while reaching a multitude of potential clients. However, this also means more voices and messages for consumers to … Continue reading

Posted in B2B Content, B2B Marketing, Branding, Public Relations, Writing | Tagged , , , , , | Leave a comment

Five Effective Tips for Editing Your Writing

If you work in the communications industry, whether it be as a journalist, editor or marketing communications specialist, you know that the workload is steadily increasing while the resources are not. This means, more frequently than not, you may be … Continue reading

Posted in Writing | Tagged , , , | Leave a comment

How to Write a Killer Bio

In part one on this post, Write a Bio That Oozes Brand, I talked about how crucial your professional bio is to your brand. Now let’s move on to writing a killer bio. Your bio is different from your resume, … Continue reading

Posted in Branding, Social Media | Tagged , , , , | Leave a comment

Write a Bio That Oozes Brand

In today’s business world, no professional should be without an arsenal of career-marketing tools—especially a well-crafted bio.  However, your bio goes beyond just a résumé. While your résumé, traditionally, provides a chronological account of your career, a bio allows you to … Continue reading

Posted in Branding | Tagged , , , | 2 Comments

Make Clients and Consumers Crave Your Brand

I confess. I have an addiction to notebooks. That probably comes as no big surprise if you know me. After all, I’m a writer. What is more curious, probably, is my choice of notebooks—the Moleskine (pronounced  mol-a-skeen’-a). I have pocket-sized … Continue reading

Posted in Branding | Tagged , , | Leave a comment