Monthly Archives: February 2011

Ten Ways to Break Out of Your B2B Writing Rut

Even the best B2B and B2C writers can begin to feel burned out or uninspired when repeatedly writing about the same products or services. This is particularly common for in-house copywriters. So how can you look at a subject you … Continue reading

Posted in B2B Content | Tagged , , , , | Leave a comment

Price Doesn’t Always Equal Value

By now, I should be accustomed to the misconception by some that professional writers’ days are spent only writing whenever the muse hits—or that writing is easy, fun and not a REAL job at all. And now, with all the … Continue reading

Posted in B2B Content, B2B Marketing | Tagged , | 2 Comments

Five Tips to Get Your Press Releases Picked Up

I once worked as a marketing assistant for a company whose marketing director insisted we send out two to five press releases per week to keep our name in the news. There is an adage that no publicity is bad … Continue reading

Posted in Public Relations | Tagged , , | Leave a comment